The Business of Christmas Concerts: How Artistes Cash Out During Detty December
Every December, Lagos transforms into Africa’s busiest entertainment hub, a city where every night feels like a festival, every venue is booked out, and every artist is on stage. For many Nigerian musicians, Christmas isn’t just a holiday; it’s the biggest business season of the year. Concerts, festivals, homecoming shows, private gigs, brand events. Detty December is where the money flows, and the industry knows it.
